The Motorist Awareness Division and Rider Education Program,
through a Team effort, are committed to a goal of
establishing the safest motorcycling environment possible.
While Rider Education trains and educates motorcycle riders,
the Motorist Awareness Division (MAD) will focus on
educating the motorist community. Our primary goal in
motorist awareness will be to reduce the number of
motorcycle crashes with other highway users, a reduction in
the loss of life, and a reduction in injuries.
Era in Motorist Awareness - A Simple Plan ...
Motorist Awareness Division of GWRRA, through a "Share
the Road" campaign will pursue three aspects of
motorist awareness. Each of these three are supportive of
- Providing motorists with First Class, professional
education through our certified seminar presentations. Our
presentations will be developed for a multitude of
audiences, educating them to a better understanding of
motorcyclists, the risks involved, a heightened awareness
of motorcycle presence and what they as motorists can do
in the prevention of crashes.
- Serves as a reminder to motorists that they share the
road with motorcycles. Reinforced reminder to the
- Interaction with the motoring public has the ability to
reflect highly on GWRRA and to mold public opinion on how
they view motorcyclists.
goal in this area is to build a rapport with motorists and
leave them with a feeling that motorcyclists are real people
who could be their friend, neighbor, or even a relative.